One Helluva Funky Indian Fashion Brand

So the summer of 2019 turned out to be scorching hot. Not that it discouraged the fashionistas from displaying their crisp cotton and cool linen designer wear. And as the monsoon approaches, the fashion brands in India gear up to help you sizzle some more in the season. The first good thing that happens in monsoon is that the choice of fabrics is widened. You can try most materials, even during the day. Also, the colours palette gets much more, and the need to stick to just the white and the pastels is not there anymore. Of course, the pleasant weather means you can go for all kinds of designs, silhouette cuts and fits. So let's see what's on offer in multi-brand stores like Iconic Fashion India to ramp up your style quotient this rainy season. Fashion Brands in India prepare for the monsoon     Tommy Hilfiger – this top brand has a lot to offer, but the most noticeable are the dresses for women. The striped A-line dress, striped wrap dress, solid fit and flare...

Back from college or office and the golden rays of the summer sun still filtering down the trees? Time to put on your long cotton dress for women, get onto your bike and set out to the city garden! You don’t need an evening party invite or even a coffee shop meet-up to wear your long dress. It is the perfect evening option even if you just want to pick flowers or chase the butterflies in the neighbourhood garden. Long cotton dresses are for all occasions. A casual stroll down the street or a shopping session in the mall, a long cotton dress comes in handy at all times. Women of all ages can wear midi and maxi dresses. They compliment all kinds of bodies. Not that you care two hoots for the body-shamers. How to pick up perfect long cotton dresses for women Flower prints are the eternal favourite of most girls when it comes to long dresses. However, solid colours are now less popular. The sting vertical striped long dress has an unmatched elegance, and the block colour opt...

Many international brands in India for clothing have made their presence felt over the last few years. From casual wear to sportswear to premium all segments have seen the penetration of the best of international brands. At multi-brand stores like Iconic Fashion India, these brands are all available under one roof.  Here’s looking at some of the most popular brands available in India. Calvin Klein – The first name in international brands in India for clothing The all-American Calvin Klein is one of the most popular brands across the world. Known for its high-end casual wear for both men and women, CK, as it is popularly known, is a market leader in the segment. Though their most famous creations are the blue denim and t-shirts, their men slim fit casual shirts have been making a splash this season. Most noticeable is the presence of shiny texture that seems to be making a comeback after over a decade. Antony Morato  Originally an Italian brand, Antony Mo...

Street style fashion is majorly influencing the high fashion brands and has become just as prominent as the runway shows. Not a new phenomenon, streetwear has been around for decades. Rooted in hip-hop, surf, skate and sportswear culture, it centres on casual, comfortable clothes like jeans, T-shirts, caps, hoodies and sneakers etc. Fashion brands design and create limited edition street style clothing and accessories, using social media, mainly Instagram, to create a hype and interest among the youth. A cash cow for a high fashion brand , street style wear found its feet with the millennial but is gaining an equal ground with their parents as well because of affordability and comfort it offers. Four Streetwear Trends Influencing the Fashion Brands this Summer  Rising Hemlines Women on the runway or the street seem to be mirroring the bold, rebellious and free spirit of the 60’s women. As a response, the hemlines are steadily rising by the year. Prints, patent l...

Occupying the pride of place at premium multi-brand outlets like iconic Fashion India, Flying Machine is a comparatively young Indian fashion brand that has come a long way. India’s first homegrown denim brand started out when only smuggled jeans were available in the country. The options were few and the prices ridiculously prohibitive. That is when Arvind Mills decided to fulfil the aspirations of an entire generation of Indian youth. Today, Flying Machine is one of the first names that comes to mind when you mention casuals, denim and stylish accessories. This then is the story of an Indian fashion brand that fought against all odds to become one of the best in the history of Indian fashion. This is the story of Flying Machine . The beginning The year was 1980. Fresh out of the swinging 70s, the flower-power generation of India was striving to express itself. The most wi(l)dely popular symbol of the rebellion that it encompassed was jeans. Except that there were no j...