One Helluva Funky Indian Fashion Brand

Street style fashion is majorly influencing the high fashion brands and has become just as prominent as the runway shows. Not a new phenomenon, streetwear has been around for decades. Rooted in hip-hop, surf, skate and sportswear culture, it centres on casual, comfortable clothes like jeans, T-shirts, caps, hoodies and sneakers etc. Fashion brands design and create limited edition street style clothing and accessories, using social media, mainly Instagram, to create a hype and interest among the youth. A cash cow for a high fashion brand , street style wear found its feet with the millennial but is gaining an equal ground with their parents as well because of affordability and comfort it offers. Four Streetwear Trends Influencing the Fashion Brands this Summer  Rising Hemlines Women on the runway or the street seem to be mirroring the bold, rebellious and free spirit of the 60’s women. As a response, the hemlines are steadily rising by the year. Prints, patent l...

Occupying the pride of place at premium multi-brand outlets like iconic Fashion India, Flying Machine is a comparatively young Indian fashion brand that has come a long way. India’s first homegrown denim brand started out when only smuggled jeans were available in the country. The options were few and the prices ridiculously prohibitive. That is when Arvind Mills decided to fulfil the aspirations of an entire generation of Indian youth. Today, Flying Machine is one of the first names that comes to mind when you mention casuals, denim and stylish accessories. This then is the story of an Indian fashion brand that fought against all odds to become one of the best in the history of Indian fashion. This is the story of Flying Machine . The beginning The year was 1980. Fresh out of the swinging 70s, the flower-power generation of India was striving to express itself. The most wi(l)dely popular symbol of the rebellion that it encompassed was jeans. Except that there were no j...