One Helluva Funky Indian Fashion Brand
Occupying the pride of place at premium multi-brand outlets like iconic Fashion India, Flying Machine is a comparatively young Indian fashion brand that has come a long way.
India’s first homegrown denim brand started out when only smuggled jeans were available in the country. The options were few and the prices ridiculously prohibitive. That is when Arvind Mills decided to fulfil the aspirations of an entire generation of Indian youth.
Today, Flying Machine is one of the first names that comes to mind when you mention casuals, denim and stylish accessories.
This then is the story of an Indian fashion brand that fought against all odds to become one of the best in the history of Indian fashion.
This is the story of Flying Machine.
The beginning
The year was 1980. Fresh out of the swinging 70s, the flower-power generation of India was striving to express itself. The most wi(l)dely popular symbol of the rebellion that it encompassed was jeans.
Except that there were no jeans available in India. If you did not have an aunt visiting you from Miami, the only option you had was to pick the smuggled piece from dingy basement shops in the markets with high costs and no warranties.
That is when Flying Machine was launched. And it was immediately lapped up by the youth.
Yes, there were the naysayers. The snobs who screw up their noses at everything Indian raised questions about the 'quality' of 'local' jeans.
However, the superior fabric, the perfect fit (for the Indian physique) and excellent designs of the brand shut their mouths soon enough.
From the beginner to a trusted Indian fashion brand
Soon Flying Machine was glamming-up the denim wear market in the country. They started designing funkier jeans along with the classic, simple options. Umpteen styles of T-shirts, shirts and accessories were being launched, one after the other.
The sales started soaring. New stores started opening. From being available only in metros, the brand started invading smaller towns and soon had an all India presence. At stores like iconic fashion India, it is one of the fastest selling Indian fashion brands.
Today when it comes to Indian jeans, whether basic, simple or funky, Flying machine is the first name to crop up. Of course, the brand’s extensive range of T-shirts, shirts, caps and accessories have their own loyal fanbase.
The story of Flying Machines proves that if you want to be a pioneer in any field, you have got to take risks. With hard work, innovation and perseverance, nothing can stop you from reaching the top.
India’s first homegrown denim brand started out when only smuggled jeans were available in the country. The options were few and the prices ridiculously prohibitive. That is when Arvind Mills decided to fulfil the aspirations of an entire generation of Indian youth.
Today, Flying Machine is one of the first names that comes to mind when you mention casuals, denim and stylish accessories.
This then is the story of an Indian fashion brand that fought against all odds to become one of the best in the history of Indian fashion.
This is the story of Flying Machine.
The beginning
The year was 1980. Fresh out of the swinging 70s, the flower-power generation of India was striving to express itself. The most wi(l)dely popular symbol of the rebellion that it encompassed was jeans.
Except that there were no jeans available in India. If you did not have an aunt visiting you from Miami, the only option you had was to pick the smuggled piece from dingy basement shops in the markets with high costs and no warranties.
That is when Flying Machine was launched. And it was immediately lapped up by the youth.
Yes, there were the naysayers. The snobs who screw up their noses at everything Indian raised questions about the 'quality' of 'local' jeans.
However, the superior fabric, the perfect fit (for the Indian physique) and excellent designs of the brand shut their mouths soon enough.
From the beginner to a trusted Indian fashion brand
Soon Flying Machine was glamming-up the denim wear market in the country. They started designing funkier jeans along with the classic, simple options. Umpteen styles of T-shirts, shirts and accessories were being launched, one after the other.
The sales started soaring. New stores started opening. From being available only in metros, the brand started invading smaller towns and soon had an all India presence. At stores like iconic fashion India, it is one of the fastest selling Indian fashion brands.
Today when it comes to Indian jeans, whether basic, simple or funky, Flying machine is the first name to crop up. Of course, the brand’s extensive range of T-shirts, shirts, caps and accessories have their own loyal fanbase.
The story of Flying Machines proves that if you want to be a pioneer in any field, you have got to take risks. With hard work, innovation and perseverance, nothing can stop you from reaching the top.
Very informative blog . Thank you for sharing the amazing story of very popular brand Flying Machine through your blog
ReplyDeleteNever knew flying machine has such an amazing history . Thank you for sharing it
ReplyDeleteFlying machine is one the most popular brand in India . Thank you for sharing it's great story
ReplyDelete